From Click Through Rate to Cost Per Action are these really the most effective ways to measure the success of our marketing campaigns? Martin, a demand site platform, would proudly say ‘no’. Martin closes the loop between incrementality measurement and programmatic media buying, helping marketers measure the true impact of their marketing. The president, Lewis Rothkopf gives us an epic overview of the intricacies of their platform and the industry overall. With the goal of helping marketers, Lewis and the team at Martin use incrementality measurement and optimization to help you increase conversions. Naturally, we were eager to learn about Lewis’s own growth strategies. As a new and up-and-coming business in a competitive heavy industry, brand awareness is key with a focus on outbound and the power of building relationships.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?