Privacy is becoming increasingly important as regulations develop and the topic becomes more complex. Simplifying the complexity of privacy and data governance is Ketch, a complete data control platform for programmatic privacy, governance, and security. Marketing Lead, Colleen Barry joined us to discuss their growing start-up and the role privacy plays for growth marketers, IT, and legal. With 3-key personas, she also offers us an overview of their goal to support their buyers with targeted messaging and imagery.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?