The Value of Brand Communication in the Buyer’s Journey | Interview with Claire Stott from Distology

The Value of Brand Communication in the Buyer’s Journey Interview with Claire Stott from Distology

It’s a competitive world out there and it is vital to have a strong and authentic brand in order to differentiate yourself. But, to do that a brand identity must be defined and communicated. Working effortlessly to perfect brand communication is marketing manager of Distology, Claire Stott. Distology is an award-winning cloud IT distributor helping to represent market-leading and innovative vendors to launch their products or services efficiently with impactful and clear communication. Listen in for more marketing insights and buyer journey strategies.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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