You just don’t know until you try. And that is simply the case with conversion rate optimization. We don’t know what our audience will react to or engage with until we experiment and understand our buyers more. As the co-founder and Conversion Director at Journey Further, Jonny Longden offers us expert insights with his 13+ years of experience. Having dived into conversion rate optimization at its inception he is on a mission to support clients in their journey to growth.
Journey Further is a performance marketing agency delivering clarity at speed. They specialize in paid media, organic search, and conversion rate optimization. Jonny opens up about how they have grown as a business through content marketing, personal branding, and building impactful relationships. As both Pathmonk and Journey Further are in the business of redefining conversion rate optimization perhaps you should be too?
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?