There are big names out there that have developed a personal brand that we can associate with their businesses, think Bill Gates, Elon Musk. So if one individual can influence growth and lead generation imagine what a whole team can do. Using personal branding to generate valuable leads is the team at CPQI, providing digital transformation and management services to financial institutions. The Head of Marketing, Deborah Boyland dives into how they have used personal branding to build credibility, trust, and valuable lead generation.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?