10 New Year’s Resolutions Every Marketer Needs


As the festive season fades into the rearview mirror and a new year dawns, it’s time to set ambitious goals and embrace fresh beginnings. For marketing professionals, this year presents an opportunity to refine their strategies, expand their horizons, and elevate their overall impact. Here’s a list of resolutions that will empower you to take your marketing career to new heights (leaving the gym for another list…).

Table of Contents

Resolution #1: Start Using TikTok in Your Marketing Strategy

Why? Incorporating TikTok into your marketing strategy is crucial as the platform is gaining immense popularity, particularly among millennials. Contrary to the misconception that TikTok is solely for dance challenges, it has evolved into a versatile space used for educational content and much more. With its diverse user base and engaging features, TikTok provides a unique opportunity to connect with your audience authentically and creatively.

How to do it:

  • Understand your audience: Identify whether your target audience is active on TikTok.
  • Create engaging content: Leverage TikTok’s creative features, such as filters, effects, and music, to produce eye-catching and entertaining content. Keep it authentic and align it with your brand identity.
  • Discover how to boost your product marketing with short TikTok videos.
  • Collaborate with influencers: Partner with TikTok influencers whose audience aligns with your target market. Influencers can provide authentic endorsements and significantly expand your brand’s reach.
  • Learn how to create a viral content strategy on TikTok with AI that will boost your sales.
  • Utilize TikTok ads: Explore TikTok’s advertising options, including in-feed ads, branded hashtag challenges, and branded effects, to further amplify your marketing efforts.

Resolution #2: Embrace the Power of AI for Enhanced Efficiency

Why? Adopting AI-powered tools is no longer a choice but a necessity. The potential for enhanced efficiency, data-driven insights, and streamlined operations is too substantial to ignore. Failure to integrate AI may result in falling behind competitors who leverage these technologies to gain a competitive edge.

How to do it:

  • Identify user-friendly tools: Start by identifying AI tools that are user-friendly and relatively easy to implement. This ensures a smoother transition for your team and encourages experimentation. This is a list of our favorite AI tools for marketers that you might find useful.
  • Assess your needs: Identify specific areas in your marketing processes where AI can make a significant impact. Whether it’s automating repetitive tasks, analyzing data, or enhancing customer interactions, tailor your approach to meet your unique needs.
  • Initiate hands-on exploration: Dive into hands-on exploration of selected AI tools. Many platforms offer free trials or demo versions, allowing you to test their functionalities and understand how they align with your marketing goals. Don’t know where to start? Here’s Pathmonk Accelerate free interactive demo in case you want to check out how our AI-powered lead generation software works.

Resolution #3: Dive into the World of Marketing Podcasts and Stay Committed

Why? Engaging with a dedicated marketing podcast is a powerful investment in your professional development. Podcasts offer a wealth of industry insights, expert interviews, and valuable strategies that can inspire and inform your marketing approach. By consistently tuning in, you can stay abreast of the latest trends, best practices, and innovative ideas that can elevate your marketing game.

How to do it:

  1. Discover a relevant podcast: Research and discover a marketing podcast that aligns with your interests, industry, and learning preferences. Consider podcasts hosted by industry experts, thought leaders, or those covering specific areas of marketing you want to explore. Here’s a list of our favorite podcasts talking about AI applied to Marketing and Sales.
  2. Commit to regular listening: Schedule dedicated time in your routine for podcast consumption. Whether it’s during your commute, a workout, or a designated break, regular listening helps you absorb the valuable content consistently.
  3. Take notes and apply insights: Actively engage with the podcast content by taking notes on key insights, strategies, or case studies discussed. Apply these learnings to your own marketing initiatives to enhance practical knowledge.

Resolution #4: Elevate Your Personal Brand to New Heights

Why? A strong personal brand is a key differentiator in the professional landscape. Your personal brand is a reflection of your expertise, values, and unique perspective. Elevating it not only establishes you as an authority in your field but also opens doors to new opportunities, partnerships, and professional growth.

How to do it:

  • LinkedIn profile optimization: Ensure your LinkedIn profile is complete, highlighting your skills, achievements, and endorsements. Engage in industry-related conversations and share relevant content to boost your visibility.
  • Personal website development: Create a personal website to serve as a centralized hub for your professional identity. Feature your bio, portfolio, achievements, and any endorsements or testimonials.
  • Create and share valuable content: Establish yourself as an authority by creating and sharing content relevant to your expertise. This could include blog posts, articles, videos, or thought leadership pieces that showcase your knowledge and insights.

Resolution #5: Explore Referral Programs for Passive Income

Why? Referral programs can be a lucrative source of passive income, leveraging existing networks to drive sales. The good news is that there are many referral programs specifically designed to appeal to marketing leaders, recognizing their influence and network reach within the industry. These programs often provide tailored incentives, exclusive perks, or tiered rewards that not only contribute to passive income but also foster mutually beneficial relationships between marketers and the brands they endorse.

How to do it:

  • Identify suitable programs: Research and identify referral programs aligned with your niche or industry. Look for programs that resonate with your audience and offer products or services complementary to your brand. By the way, have you heard of our very own referral program? Earn $300 for each successful signup to Pathmonk. With just four referrals per month, that translates to a noteworthy $1,200 in additional income every month!
  • Promote strategically: Integrate referral promotions seamlessly into your existing marketing channels. This could include incorporating referral links in your content, newsletters, or social media posts to maximize visibility.
  • Monitor and optimize: Regularly monitor the performance of your referral efforts. Identify which channels and strategies yield the best results and optimize your approach accordingly.

Resolution #6: Create Marketing Assets That Generate Profit

Why? Strategically crafted marketing assets can serve as valuable tools to generate consistent profit, so make the most of your expertise and industry insights and turn your knowledge into marketable formats. These assets, ranging from e-books to online courses, not only showcase your expertise but also provide a sustainable revenue stream over time. 

How to do it:

  • Identify profitable topics: Determine topics or subjects within your expertise that have high market demand. This ensures that your marketing assets are appealing and valuable to your target audience.
  • Choose the right format: Select a format that suits your content and audience preferences. This could include e-books, webinars, templates, or online courses, depending on the nature of your content.
  • Establish fistribution channels: Develop a strategy for distributing and selling your marketing assets. This may involve leveraging your website, partnering with platforms, or utilizing e-commerce channels.
  • Promote effectively: Implement a robust promotional strategy to increase visibility and sales of your marketing assets. Utilize social media, email marketing, and collaborations to reach a wider audience.

Resolution #7: Follow the Right Industry Leaders

Why? Following industry leaders on platforms like Twitter, YouTube, and LinkedIn provides a direct line to valuable insights, trends, and expert opinions. It’s a proactive way to stay informed, inspired, and connected within your professional community.

How to do it:

  • Identify key influencers: Research and identify influential figures within your industry. Look for thought leaders, experts, and innovators who consistently share valuable content and insights. You can start with our selection of top LinkedIn influencers and TikTok streamers talking about AI marketing.
  • Utilize social media: Follow these industry leaders on platforms like Twitter, YouTube, TikTok and LinkedIn. Create lists or subscribe to channels that curate content specifically from these influential figures.
  • Engage actively: Actively engage with their content by liking, commenting, and sharing. This not only strengthens your online presence but also opens the door for meaningful interactions and networking opportunities.

Resolution #8: Subscribe to the Right Newsletters for Targeted Information

Why? Curated newsletters provide a focused and digestible way to stay informed about industry trends, updates, and relevant news. Subscribing to the right newsletters ensures you receive timely and valuable information directly in your inbox.

How to do it:

  • Do your research: Pick newsletters that spill the tea before anyone else, get straight to the point, and aren’t all about the sales pitch. You can ask your marketing friends for suggestions, or, to save you the trouble, here’s a list of our absolute favorite newsletters about AI applied to Marketing.
  • Set up a separate inbox folder: Create a dedicated folder in your email inbox for newsletters. This helps keep your main inbox organized and allows you to prioritize and manage your newsletter subscriptions more effectively.
  • Regularly review and unsubscribe: Periodically review your subscriptions to ensure they continue to provide value. Unsubscribe from newsletters that no longer align with your interests or have become less relevant.

Resolution #9: Embrace Data Analysis for Informed Decision-Making

Why? The ability to analyze and interpret data is critical for making informed marketing decisions. Embracing data analysis empowers you to identify patterns, trends, and areas for improvement, leading to more effective and strategic marketing campaigns.

How to do it:

  • Explore the world of data: Dedicate time to acquiring a deeper understanding of marketing data, specifically. While it may pose challenges, the insights gained will undoubtedly prove invaluable to your marketing endeavors. You can start with our selection of Smart Analytics articles.
  • Utilize smart analytics tools: There’s life beyond Google Analytics 4. Invest in analytics tools tailored to your specific needs, such as Pathmonk Intelligence. This cookieless web analytics tool harnesses the power of machine learning and AI to provide comprehensive insights, saving you time and empowering your data-driven decision-making processes. Try Pathmonk Intelligence for free here.
  • Regularly monitor data: Set up regular data monitoring routines to track the performance of your marketing campaigns. Analyze trends over time and identify factors influencing your key metrics.

Resolution #10: Conduct a CRO Audit to Maximize Conversion Rates

Why? Conversion Rate Optimization (CRO) is vital for ensuring that your marketing efforts translate into tangible results. Conducting a CRO audit allows you to identify bottlenecks, optimize user experiences, and ultimately maximize conversion rates, leading to more successful campaigns.

How to do it:

  • Follow our in-depth, step-by-step CRO audit guide for detailed instructions.
  • Enhance your approach with our downloadable CRO checklist; systematically progress through each step for optimal results.
  • Optimize landing pages: ensure that your landing pages are optimized for conversions. 

Conclusion: Let’s do 2024 right!

As we embark on a new year filled with marketing possibilities, one resolution stands out – the commitment to continuous learning and keep improving your marketing skills. The dynamic nature of the industry requires marketers to stay ahead of the curve. So, as final bonus, we want to introduce you to Pathmonk Academy, a dedicated learning hub for marketers. By enrolling in Pathmonk Academy, you can unlock a wealth of resources, courses, and insights, ensuring that your journey in 2024 is not just about resolutions, but a continuous evolution towards mastery in the ever-evolving world of marketing.

Cheers to a year of growth and learning!