The Best AI Marketing Tools to Boost Your ROI in 2023

The Best AI Marketing Tools to Boost Your ROI in 2023 featured Image

The power of artificial intelligence (AI) has proven to be a game-changer for marketing, revolutionizing the way marketers engage with their audience and optimize their campaigns. While we’re all familiar with the widespread use of ChatGPT, AI extends far beyond.

Navigating the vast landscape of AI-powered marketing tools can be daunting. With countless options available, selecting the right platforms for your specific needs is a critical decision. 

We’ll explore Pathmonk’s carefully curated selection of top-tier AI marketing tools. These tools have garnered widespread acclaim and are poised to transform your marketing strategies and maximize your return on investment (ROI), each one applying to a different area of marketing.

Table of contents:

1. Contents

contents: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: Content generation

Contents helps marketers generate content 10x faster, including social media copy, product descriptions, images, voiceover, and blog posts, among other assets.


  • Works on top of GPT-4
  • Human revision
  • Includes a free trial
  • Supports many content formats
  • Simple and intuitive platform


USD $20.00 per month

2. Impact

Impact: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: Affiliate marketing

Impact‘s AI-powered platform streamlines and automates affiliate marketing programs, enabling you to track, manage, and optimize affiliate partnerships.


  • Efficient affiliate program management
  • Increased revenue from affiliate channels
  • Easy to track and monitor performance
  • Attractive partner program


Available upon request.

3. Surfer SEO

Surfer SEO: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: SEO

Surfer SEO analyzes search terms and compares your content against top-ranking pages. You will be able to ensure that your content is on track by looking at semantic NPL terms, content length, images, and much more. 


  • Select country-specific SERPs to localize your content
  • Creates content briefs based on competitors’ content
  • Analyzes your website continuously, searching for published content decay and quick-wins


From USD $19/month

4. Ocoya

Ocoya: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: Social media

Ocoya is an AI-powered social media post creator and content scheduler. An AI marketing tool for social media managers. Although tools like Buffer or Hootsuite have made scheduling content across social channels easier in the last few years, Ocoya goes a few steps further. In combination with content scheduling tools you typically find in other more established apps, Ocoya includes a visual post creator and AI writing assistant.


  • Easy to use
  • A large library of templates for post images
  • Cross-platform scheduling from one dashboard
  • eCommerce integrations for creating product-based marketing assets
  • Integrates with all the relevant social media (+30 integrations)


From USD $19/month

5. Pathmonk Accelerate

Pathmonk Accelerate: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: AI-powered lead generation

Pathmonk Accelerate is an AI-powered web personalization software that helps marketers optimize website conversion rates by +50% on average. Its unique technology evaluates visitors’ buying journeys, understands their intent in real-time, and enhances their experience with hyper-relevant personalized content to instantly speed up revenue generation.


  • Add in seconds. No developers needed
  • Completely cookieless
  • Concierge set up
  • Outstanding customer support
  • Integrates with all CRMs and automation tools
  • Branded experiences
  • Access to advanced web analytics (including access to Pathmonk Intelligence)


USD $450/month for websites up to 50k monthly pageviews. 

Custom packages below 20k pageviews are available for startups.

6. Pathmonk Intelligence

  • Tool type: AI-powered website analytics

Pathmonk Intelligence is a powerful web analytics platform to help you understand your customer journey, user intent, and AI-driven attribution modeling. It gives marketers data science powers, in an easy-to-understand dashboard. By eliminating the reliance on cookies, Intelligence technology ensures that your marketing data remains accurate, and fully compliant, even as privacy regulations continue to change.


  • Cookieless analytics
  • Receive easy-to-understand actionable insights
  • Compliant with all privacy regulations
  • A painless alternative to Google Analytics
  • No need to switch to GA4 or use Google Tag Manager
  • Customizable views and reports
  • Focus on conversions throughout the buyer journey
  • AI-powered attribution model
  • No developers required


USD $49/month. 

Free for Pathmonk Accelerate users.

7. Pipedrive

Pipedrive: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: CRM

Pipedrive is a smart CRM software that helps small businesses grow their revenue and scale. By analyzing your past performance, its AI-powered Sales Assistant notifies you when you need to take action and suggests new ways to boost your results.


  • AI-powered sales assistant
  • Competitive pricing
  • Easy for sales and marketing collaboration
  • User-friendly interface
  • Free trial available


USD $14.90/month

8. Adzooma

Adzooma: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: Paid social

Adzooma is an AI-powered ad management platform. By leveraging machine learning and data science, the platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. It manages ads across channels (Google Ads, Meta, and more) so you get world-class AI recommendations in one place. With easy ad scores and metrics, you can tell exactly how all your ads are performing and make changes based on advice and insights.


  • Manage all listings and reviews from one dashboard
  • Free plan available
  • Seamless integration with other marketing tools
  • Works across +50 platforms
  • Automated ad management = PPC teams on steroids


Free plan for ad management with paid plans starting at USD $99/month

9. Userdoc

Userdoc: The Best AI Marketing Tools to Boost Your ROI in 2023
  • Tool type: UX and market research

Userdoc is a requirements management tool perfect for UX designers, marketers, and product teams. It automatically builds user stories, user personas, and user journeys.


  • Saves time and effort in the documentation stage
  • Centralized platform for collaboration across teams
  • Integrates with project management tools like Jira and Trello
  • Fully customizable
  • 14-day free trial


Starts at USD $12/month

10. Crayon

  • Tool type: Competitive intelligence

Crayon leverages AI to gather and analyze competitor data, providing insights on pricing, product launches, content strategies, and market trends to inform marketing decisions.


  • Informed strategy development
  • Anomaly detection
  • Powerful insights
  • Continuous tracking
  • Fast and up-to-date intel


Available upon request


Things move quickly with new technologies and tools being created every day. It can be hard to stay on top of the whirlwind of latest trends. So we hope with curated lists like this, you feel more empowered in your journey of leveraging AI marketing tools. Remember just because they exist, doesn’t mean that they’ll be a perfect fit. When you constantly hear about the ‘next big thing’ or the ‘perfect’ tool, the fear of missing out is an all-too-common ailment in this industry. Carefully evaluate your needs and choose tools that align with your objectives and target audience. Except for Pathmonk, it is the next big thing, it is perfect for everyone, and you are missing out … no bias here.