Use Account-Based Marketing Personalization in Your Campaigns | Interview with Trinity Nguyen from UserGems

Use Account-Based Marketing Personalization in Your Campaigns Interview with Trinity Nguyen from UserGems


Marketing technology is erupting. With sophisticated techniques, AI-powered solutions, and automated platforms, marketing, and sales goals have become achievable. A popular approach that has seen businesses increase success is account-based marketing personalization. Personalization is vital for account-based marketing. The more personal you can be, the more likely it is you’ll get results.

Discussing the strategy of UserGems in more detail is head of marketing, Trinity Nguyen. UserGems tools help sales and marketing experts increase their pipeline by identifying potential buyers that are likely to buy from you. Drive leads and increase growth with their solutions.

While they work to generate quality leads for their clients, Trinity is focused on driving their own growth through personalization, account-based marketing, and value-based messaging. With her outreach in mind, she notes the importance of customizing their website experience to further encourage users and nurture them through the buying journey. From start-up to a growing client base, UserGems is making a mark.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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