Discover What Drives
Growth Marketers Today

Discover What Drives
Growth Marketers Today

The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.

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NEW EPISODES

Pathmonk Presents Podcast

How to create personalized experiences online. Interview with Chris Dalzell
User Experience
Lukas Haensch

How to create personalized experiences online | Interview with Chris Dalzell

UX/UI Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Chris Dalzell from Maguire Training is sharing her valuable experience on how to create online experiences that make sure to prioritise the personal human to human touch. Since 1999 Maguire Training has grown to become one of the UKs leading training companies specialising in the design and delivery of world class sales training, management training, leadership training and personal development training. We talked about Maguire’s online strategy which fits to their e-Learning approach where they provide over a hundred e-videos for online learning, as well as a

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Growing your marketing agency online. Interview with Joe Schafer
Growth Marketing
Lukas Haensch

Growing your marketing agency online | Interview with Joe Schafer

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Joe Schaefer from the Digital Marketing Group is teaching Entrepreneurs to build up their successful Marketing Agencies, but he has a candid secret that made him comfortable to speak in front of everybody. The Digital Marketing Training Group has over 100 years of combined digital marketing experience. We are unique in that we are a doorway for people to start and operate their own independent digital marketing businesses without having to have tech or marketing experience. Joe Schaefer, is the Director of Marketing, and he brings

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How to sell your online course using this underutilised SEO strategy
Growth Marketing
Rayco

How to sell your online course using this underutilised SEO strategy

At Pathmonk our goal is to help you to get more website visitors and signups for your courses. that’s why we’ve done the necessary research, discovered the techniques that work best and now we can confirm that when you begin applying these SEO techniques you’ll begin to see an increase in website traffic. Throughout this blog post we’re going to give you the information you need to gain a better understanding of the course buyers mindset for selling courses. When it comes to marketing ideas for e-learning, it’s worth noting that the Projections of Education Statistics has shown that the projected

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The journey of a course buyer (from a real student perspective)
User Experience
Lukas Haensch

The journey of a course buyer (from a real student perspective)

As a recent graduate I can tell you that deciding which course to partake in can be a very long process for course buyers as they have so much choice in terms of courses and institutes which provide them. With that being said – you’d be doing yourself a favour by understanding this process and providing these course buyers with a first class user flow for each step throughout their customer journey. Follow me on a complete journey from researching education options until eventually they a few options competing for the enrolment. Will you relate more with the institute that’s succeeding,

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3 Ways to Win Clients on Mobile Without Redesigning your Website
Conversion Rate Optimization
Rayco

3 Ways to Win Clients on Mobile Without Redesigning your Website

Have you checked recently how much of your website traffic is coming from mobile devices? It might surprise you, but now more than half of the global web traffic comes from mobile, accounting for over $1.36 trillion! Mobile optimisation is too big of an opportunity for you to ignore. The mobile web established itself as the most widely used platform in a world where people have more ways than ever before to search, browse, and shop for products just like yours. So it comes as no surprise that the growing adoption of smartphones is one of the key growth drivers.

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4 Top Tips to increase Website Conversions
Conversion Rate Optimization
Lukas Haensch

4 Top Tips to increase Website Conversions (with the User Journey in mind)

Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today.  If your conversion rate is stuck at 2% or lower, you’re not there yet. Are you putting up barriers to conversion without even realising it (hint: 80% don’t fill out forms on mobile). It’s important to critically look at the user flow, personalization & the user journey!  It’s impossible to argue against the fact that the Internet is the most revolutionary commerce tool that we’ve seen in our lifetime. So once you have valuable visitors on your site – make

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7 Things to do When your Website Redesign Turns Bad
User Experience
Lukas Haensch

7 Things to do When your Website Redesign Turns Bad

If you’re unfortunate enough to find yourself a victim of a website redesign gone wrong you don’t need to panic, this guide will help to dig you out from your digital grave and see the light! At Pathmonk we have thoroughly observed a lot of businesses placing big bets on a website redesigns. It’s very important to understand that those bets often turn out as unpleasant surprises with key business metrics crumbling. That’s why we prepared this guide for you, so that you can make your website redesign bulletproof! What is the Average Success Rate of a Website Redesign? Before

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Tips for copywriting that supports the user journey
Conversion Rate Optimization
Lukas Haensch

Tips for copywriting that supports the user journey

There are not many skills that can help you to sell more courses as copywriting. Nearly all highly effective online sellers know this secret: More than their product, more than their traffic, more than their e-mail campaigns, it’s their copywriting that is able to increase conversions and help to sell more. This article will teach you how to use that secret to sell and market your courses. “You could say to yourself, this is just another blog post, and walk away. If you choose to do that, you’ll probably always have a nagging question in the back of your mind:

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How to Get More Sales with a Tailored Visitor Experience
User Experience
Lukas Haensch

Get More Sales with a Tailored Visitor Experience

The journey of a user trying to find the right course can be long. It can take 2-3 weeks or even up to 6 months to complete. What we found that due to the price point of professional courses (they are not designed to be “throw away” products) people tend to spend quite a while researching, then they get in touch to make sure that they can trust. Then they think about it for some more time before eventually making the decision to go ahead (or go for a another course elsewhere). The process can take 2-3 weeks or even

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How to Automatically Engage Visitors With Your Product to win
User Experience
Lukas Haensch

Automatically Engage Visitors With Your Product to win

At Pathmonk we learned that most businesses have access to only about 2% of their website visitors. So 98% of visitors leave your website without leaving any information. This basically means, academies and institutes all over the planet are leaving money on the table with thousands of unsold courses. The State of Personalisation Report determined that visitors are willing to spend more money when businesses deliver “targeted” recommendations. And yet, 71% of consumers express a level of frustration due to a lack of personalisation. How much would you say this challenge is costing your organisation? How much are you missing

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