Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
Evolve Marketing Strategies for a Dynamic Buying Journey | Interview with Cindy Dubon from Greenfly
Cindy Dubon reiterates that the buying journey and dynamics of buying have changed, making it crucial for marketers to truly understand their buyers.
Leverage Data Throughout the Customer Journey | Interview with Olga Padulosi from AppFollow
Olga Padulosi discusses her role as a marketer to understand the customer journey, drive organic growth and double-down on their online presence.
Use Data-Driven Marketing to Drive Growth | Interview with Eric Vardon from Morphio
Data-driven marketing is essential to generating leads as Morphio works to support, nurture and interact with prospects in a way that builds trust and knowledge.
An Innovative & Creative Website for Lead Generation | Interview with Ian Wright from TribeGlobal
To continue to expand their tribe of ambitious and hard-working agencies, Tribe Global executes a refreshing and creative website harnessed for lead generation.
Align the Buying Journey to Your Customers’ Pain Points | Interview with Kim Lynes from UpMetrics
Kim has worked conscientiously to understand their buying journey. Rather than leading with their technology, focusing on pain points drives their conversions.
Capturing the Right Audience at the Right Time in the Right Place | Interview with Divyaprasad Pande from Deck7
If there was a good time to invest in your digital presence it would be now. SoarOnline is helping smaller companies get visibility, and encourage growth.
Investing in Your Digital Presence is Crucial to Business Success | Interview with Harry Foster from SoarOnline
If there was a good time to invest in your digital presence it would be now. SoarOnline is helping smaller companies get visibility, and encourage growth.
Optimize and Support the Buying Journey for Different Use Cases | Interview with Dean Cookson from Purple
With a wide range of use cases, industries, and buyer personas Dean is eager to improve their buying journey, to support and personalize the user experience.
Use Account-Based Marketing Personalization in Your Campaigns | Interview with Trinity Nguyen from UserGems
As the Head of Marketing of UserGems, Trinity is focused on driving its own growth through personalization, account-based marketing, and value-based messaging.
Support the Buying Journey with Persuasive Communication | Interview with Patrick Renvoise from SalesBrain
Patrick dives into supporting the buying journey with persuasive communication and so much more insightful knowledge into the new age of neuromarketing.
Generate Quality Leads with Sophisticated Content | Interview with Emerson Welch from Oppolis
To educate, stimulate and generate quality leads the team at Oppolis with the marketing director, Emerson, execute sophisticated and innovative content.
Leverage Social Proof to Increase Your Conversion Rate | Interview with Chris Dreyer from Rankings.io
Social proof is evidence that something works and this can effectively increase your conversion rate. Working to increase social proof is our guest, Chris Dreyer.
Insights into Successful Product Marketing & Growth | Interview with Nikhil Kejriwal from Sofy
With a highly-sort-after solution, Nikhil thrives in his product marketing position. He dives into understanding this role and how he leverages it at Sofy.
Generate Qualified Leads with Website Calculators
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
Merge Inbound and Outbound Marketing Efforts to Drive Success | Interview with Mikey Henninger from Accelity
With the merge of inbound and outbound marketing efforts, Accelity’s team can attack from all angles, forming the ultimate armor for driving success.