Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
Awareness Stage: 10 Strategies & Tips For A Successful Buyer’s Journey
Practical strategies for the Awareness stage of the buyer’s journey. After buyers realize they have a problem, they are eager to discover solutions.
Foundations of a powerful Buying Journey
The buyer’s journey is the process buyers go through to become aware of, consider, and decide to get in contact or even purchase.
What are the Most Common Pain Points of B2B Buyers?
We go into depth on the importance of pain points in the B2B Buyers’ journey and how you can identify them if you aren’t already aware of them.
What Are The Most Common Pain Points for B2B Sellers?
The B2B selling process can be complex and challenging. As B2B sellers, identifying customer pain points is one of the best ways to boost sales.
The Consideration Stage: Strategies and Types of Content
The consideration stage of the buyer’s journey is the phase that helps your target audience consider your solution to resolve their problem.
How to Make Better Lead Generation Landing Pages
Landing pages are often the first thing your audience sees of your business. As such, they’re a fantastic opportunity for generating leads.
The Awareness Stage: Strategies and Types of Content
The awareness stage is used to make consumers aware of your brand and what products or services you have to offer them.
CTA (Call-to-Action): What it is and How to Use it
What is a CTA (call to action)? The term is commonly used in connection with marketing, but there’s a certain art to crafting the perfect call to action.
The Buyer Journey Funnel: How to Succeed in all 4 Stages
Get practical advice for a successful buyer journey funnel that you can implement straight away in order to convert visitors into customers.
How Micro-Moments Can Improve Buyer Experience and ROI
Micro-moments occur when a consumer has a need that leads them to do further online research. Learn how to improve the buyer experience.
Digital Customer Journey: How to Map, Analyze, and Improve It
A Digital Customer Journey looks a little different for each customer and requires a lot of research. Learn to map, analyze and improve it here!
Lead Qualification Process: How to Get Higher-Value Leads
One of the best ways to improve business is to get higher value leads. There are many strategies to doing this, but which is right for your company?
6 Essential Lead Qualification Tools
Marketing automation and lead qualification tools can be an extremely effective way for sales teams to qualify and nurture their leads at scale.
SDR: What Is a Sales Development Representative?
The SDR specializes in improving quality lead generation so that they can effectively set up appointments for account managers.
What is the MEDDIC Sales Qualification Framework?
MEDDIC is a sales qualification framework that can be applied to nearly any sales process. It can be an extremely effective sales tool.