Discover What Drives
Growth Marketers Today
Discover What Drives
Growth Marketers Today
The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.
How to Choose a Conversion Rate Optimization Agency
A good conversion rate optimization agency is hard to come by, especially if you don’t know where to start. So, firstly reflect on your business needs and goals.
The Role of UX in Conversion Rate Optimization
User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.
How to Create & Use a Website ROI Calculator on Your Site
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
Generate Qualified Leads with Website Calculators
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
What Is Intent Data and How Is It Used to Drive Revenue?
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.
Four Things to Consider When Redesigning Your Website
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.
Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website
One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
5 Winning B2B Micro-Moment Examples
The widespread adoption of smartphones, tablets, and other mobile devices led to a new marketing type: micro moment marketing.
Intent Data: Best Tools & Providers 2021
Intent data providers exist to yield invaluable insights that bolster marketing efforts beyond imagination. Learn about intent data providers here.
Click Funnels Review 2021
Click Funnels has taken the online sales and marketing world by storm in recent years. There’s a lot to love, but it’s not without its drawbacks too.
4 Things to Consider When Redesigning Your Website
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend.
Heatmaps Are Overrated and Here’s Why
Heatmaps are easy to understand, but if you try to comprehend them without questioning their true meaning, you won’t find the answers you want.
Website Personalization + Artificial Intelligence: Hitting the Sweet Spot
The benefits of website personalization are all over the internet, but most people don’t know that it can be bolstered with artificial intelligence.
What Is the Use of Heatmaps?
Using heatmaps can give you an easy visual report to understand your visitors’ interaction with your website. Learn more here!!!
How Understanding The Performance of Conversion Funnels Helps to Drive More Revenue
A conversion funnel is used in online businesses to describe the direction a user takes on the site. Learn more about conversion funnels.