Insights into Successful Product Marketing & Growth | Interview with Nikhil Kejriwal from Sofy

Insights into Successful Product Marketing & Growth Interview with Nikhil Kejriwal from Sofy


Product marketing has become an emerging and evolving role as businesses work to execute the success of their product. It is a common department across both B2B and B2C companies, yet truly grasping the definition is still challenging as it’s one of the few jobs that touch the product, marketing, and sales. Our guest today does just that and offers us more insights into his role in product marketing.

Nikhil Kejriwal plays a vital role in the growth and success of Sofy. We use mobile apps every day, but in order to ensure the best user experience, developers and engineers have to run multiple tests. Sofy is a no-code test automation platform that helps to save money, increase productivity and improve performance. With the power of the AI testing tools, you can feel confident about your team’s results – and ultimately release great products.

With a highly-sort-after solution, Nikhil thrives in his product marketing position. He dives into understanding this role and how he perceives it in the success of Sofy. Ultimately Product marketing aims to drive the demand and usage of the product and Nikhil is all about the customer, the right people are aware of the product, they know how to use it, and their feedback is being listened to.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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