Optimize and Support the Buying Journey for Different Use Cases | Interview with Dean Cookson from Purple

Introduction

As we come out the other side of the pandemic, I hope it’s the better side for most, venues, restaurants, hotels, and stadiums start to get back to business as usual. Many have fought hard to stay alive and now look to continue to thrive by bettering the user experience. Purple offers the ultimate offline tool for businesses to understand, identify and improve guest experiences. They make spaces more intelligent by using existing infrastructure like WiFi and cameras, so you can optimize venue safety, enhance the visitor experience and drive revenue.

The marketing director. Dean Cookson, joined us to discuss the growth channels and future of Purple, as well as dive into his perspective on common marketing challenges. With such a new solution and a growing market, Dean and his team are focused on increasing awareness of their solution and communicating their value successfully. With a wide range of use cases, industries, and buyer personas Dean is eager to improve their buying journey. To continue optimizing the website to support and personalize user journeys.

Knowing that their solutions can offer value to the survival and success of venues Purple actively works to generate demand with partnerships, content marketing, marketing tools, and respectful outbound campaigns. As their prospects begin to express interest Dean stresses the necessity to nurture leads quickly and support the buying journey for all use cases.