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We appreciated hearing from Patrick Ward who heads up marketing. He discusses their three essential channels to client acquisition and their new developments and experiments to personalize messaging and content. In order to reach current buyer personas, Patrick and his team are continually monitoring and adapting the messaging of their website.
The website offers simplicity and ease of contact but they hope to further understand the buyer personas. By identifying the buyer personas at the early stages they can adjust and personalize the messaging and content to engage these prospects at the right time. He mentions some excellent tools that can assist in these developments. We just have to add that Pathmonk is definitely one of them. Choo choo, all aboard!