Refine Brand Positioning to Influence Customers’ Minds | Interview with Martin Pazzani from Activate Brain & Body

Refine Brand Positioning to Influence Customers’ Minds Interview with Martin Pazzani from Activate Brain & Body

Introduction

All businesses have some form of competition and what curates a successful business is a successful brand. Brand positioning allows companies to stand out from competitors. By differentiating yourself you can increase brand awareness, communicate value, and justify the pricing. Brand positioning is more essential with innovative solutions as you work to influence customers.

This work to refine brand positioning is a driving force for Founder and Chairman of Activate Brain & Body, Martin Pazzani. Activate Brain & Body is a one-of-a-kind brain and fitness studio helping people take charge of the way their brains and bodies age. As exercise builds both brain and body health Martin is on a mission to reinvent fitness.

Their service is sure to stand out but without impactful brand positioning, they cannot influence and engage their customers. Martin puts customer experience at the heart of the business and brand positioning at the brain of the business as he strives to improve brain and body health.

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