Partnerships, People, Process; is our guest’s entrepreneurial mantra in growing his businesses. It was a great privilege to have Brandon Steiner, entrepreneur, author, motivational speaker, and sports marketer on the show. Brandon passionately dives into the growth and inception of CollectibleXchange, an online platform for fans, collectors, store owners, celebrities, athletes, and teams to buy and sell collectibles. But it was the launch of AthleteDirect that got this, as he says, ‘61 year old excited’.
With the development and launch of successful businesses and the growth of his personal brand, Brandon was able to offer us insights and strategies, while being honest about his own fears and challenges in growing a business. Storytelling has played a role throughout human history, passing down stories to retain our past, grow empathy, learn and connect. So when Brandon thinks about growth he thinks about storytelling.
By focusing less on the actual product or service he has placed his efforts in focusing on the experience created. To create value, purpose, understanding, and connection has allowed both himself and his businesses to stand out; to turn into a legacy. I’m not quite finished with Brandon, and I think we could all learn a little more from him. Get FREE access with the code: FREEBOOK here. Thanks, Brandon!
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?