Using Quality Content to Generate Quality Leads | Interview with Farzad Rashidi from Respona

Using Quality Content to Generate Quality Leads Interview with Farzad Rashidi from Respona


When it comes to website and online traffic it’s no longer about the numbers if the leads generated are not relevant or qualified. A crucial way to influence and perpetuate quality leads is through the generation of quality content. We have the opportunity to use content to educate prospects, save money and time by monitoring interactions with our content, support the buyers’ journey, and build trust and authority.

The co-founder of Respona, Farzad Rashidi is an avid campaigner for content marketing, SEO, backlink building, and generating quality leads. It would appear he was a part of the founding of the perfect business for him. Respona is an all-in-one digital PR and link-building solution. They’re helping businesses get the word out, improve SEO and overall brand awareness and take your organic traffic to new heights.

However, to reap the benefits of backlinks and SEO we need to start by building quality content. By building onto your content with these individual blocks of backlinks, SEO, keywords, visual aids, the domino effect of quality content can generate quality leads, support the buying journey stages and set you up for overall online success.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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