Which Marketing Strategy Books Should I Read?

Which Marketing Strategy Books Should I Read?

Even if you are a marketer with years of experience you can’t afford to stop learning – sorry, not sorry-. The marketing industry is like that, it changes and evolves so fast that we have to be always one step ahead if we want to do our job effectively. But do not worry because we are not alone in the abyss, because the wiser is not the one who knows more but the one who surrounds himself better. And that is what you have to do, surround yourself with the best marketing strategy books. 

Because by continuously updating your knowledge through current marketing strategy literature, you ensure that your strategies remain relevant and impactful. This ongoing learning process not only helps in adapting to the changing landscape but also in anticipating future trends, allowing you to position your campaigns at the forefront of innovation.

Table of Contents

9 Marketing Books You Should Be Reading

-Relax, one at a time-. 

We have made a selection of books about marketing for you to learn from the best. There are many of us in this field and the best we can do is to use that knowledge to stand on and take a better look from up there. 

Let´s see what we´ve got here:

1. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger

This book explores why certain ideas or products become popular and how you can use these insights to craft marketing strategies that encourage word-of-mouth and viral sharing.


You can also look for the audiobook narrated by Keith Nobbs!

2. “Influence: The Psychology of Persuasion” by Robert B. Cialdini

Understanding the psychological principles of persuasion is crucial for marketers. Cialdini’s book is a classic in this area, providing insights into why people say “yes” and how to apply these understandings ethically in marketing and negotiations.

Audiobook narrated by George Newbern!

3. “Building A StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller

This book offers a seven-part framework that helps brands clarify their messaging, ensuring it resonates with customers. It’s particularly useful for creating clear, compelling narratives that drive engagement.

Miller himself narrates this audiobook, offering insights into creating clear, engaging messages that connect with customers.

4. “This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin

Seth Godin challenges traditional marketing models and focuses on the importance of serving the audience, creating value, and building connections. It’s a must-read for understanding modern marketing ethics and strategies. The audiobook version is also available!

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5. “Hooked: How to Build Habit-Forming Products” by Nir Eyal

For marketers interested in product design and user engagement, Eyal’s book provides a framework for creating products that captivate users and encourage repeat usage through habit formation.

The author narrates his book, providing a personal touch to the exploration of creating compelling, addictive products.

6. “The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!” by Al Ries and Jack Trout

This book lays down foundational marketing principles that stand the test of time. It’s a concise guide to understanding the core rules of marketing and how to apply them to your strategy. The audiobook is narrated by David Drummond.

7. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

Understanding what makes an idea or concept memorable is crucial for marketers. The Heath brothers provide insights into how to make your ideas “stick” with your audience. Look for the audiobook narrated by Charles Kahlenberg!

8. “Digital Marketing For Dummies” by Ryan Deiss and Russ Henneberry

If you’re looking for a comprehensive guide to all aspects of digital marketing -or the best way to explain to your grandma what is it that you do at your job-. This book covers everything from search engine optimization to digital advertising and content marketing. It’s a great primer for those new to digital marketing or looking to update their knowledge. 

You can also listen to the audiobook version narrated by Douglas Birk.

9. “Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely

This book dives into behavioral economics and its implications for marketing. Understanding the often irrational decision-making processes of consumers can help marketers craft more effective strategies. Audiobook narrated by Simon Jones.

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Why Is It Important to Read About Marketing?

  1. Stay Ahead of Trends: The marketing landscape evolves at an astonishing pace, driven by technological advancements, changing consumer behaviors, and emerging platforms. Books, especially those focusing on strategy and emerging trends, provide insights into the future direction of marketing, enabling you to anticipate changes rather than react to them.
  2. Deepening Understanding of Consumer Behavior: At its core, marketing is about understanding and influencing consumer behavior. Books on marketing strategy often delve into psychological principles, societal shifts, and consumer trends, offering depth and nuance that short-form content might not. This deeper understanding can refine your approach, making your strategies more effective and empathetic.
  3. Enhance Strategic Thinking: Learning how different brands have navigated challenges or harnessed opportunities allows you to think critically about your strategies, encouraging innovation and strategic problem-solving.


  1. Broaden Your Perspective: Reading widely about marketing strategy exposes you to diverse viewpoints and methodologies. It challenges your assumptions and can inspire you to explore new tactics or refine existing approaches. This broadened perspective is crucial for developing campaigns that stand out in a saturated market.
  2. Professional Development and Career Advancement: Continuous learning is key to personal and professional growth. By staying informed and knowledgeable, you position yourself as a valuable asset to your team or organization. It demonstrates a commitment to your profession and can open doors for advancement, leadership roles, or opportunities in emerging areas of marketing.
  3. Networking and Community Engagement: Being well-read in your field can enhance your participation in professional discussions, whether at conferences, in online forums, or during networking events. It allows you to contribute valuable insights, ask informed questions, and engage meaningfully with peers, thought leaders, and potential mentors.
  4. Adaptation and Resilience: The insights gained from marketing books can help you develop more resilient strategies that withstand market volatility and changes. Understanding historical marketing trends, for example, can provide lessons on navigating economic downturns or shifts in consumer sentiment, ensuring your marketing efforts are both agile and robust.

Maintaining a habit of reading marketing strategy books is not just about accumulating knowledge; it’s about staying relevant, innovative, and effective in a field characterized by constant change. It equips you with the insights, tools, and mindset needed to craft impactful strategies, engage consumers meaningfully, and drive sustainable growth.

What About Marketing Audiobooks?

Choosing audiobooks over traditional books can significantly enhance your learning experience, especially if you’re constantly on the move or have a busy schedule. And lucky for you many of the books recommended for marketers are also available in audiobook format, making it convenient if you are busy but still curious. 


One of the primary advantages of audiobooks is their convenience, allowing you to dive into the latest marketing strategies while commuting, working out, or even doing household chores. This multitasking capability ensures that your precious time is used efficiently, turning what might be downtime into productive learning opportunities.

Moreover, audiobooks cater to different learning styles, particularly for auditory learners who retain information better when they hear it.

1. “Marketing Rebellion: The Most Human Company Wins” by Mark Schaefer 

Dive into the importance of authenticity and human connection in today’s marketing landscape. Schaefer explores how consumer rebellion against traditional marketing is reshaping the way brands engage with their audiences.

2. “Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit” by Joe Pulizzi and Robert Rose 

This audiobook presents a revolutionary marketing approach, showing how businesses can transform their marketing efforts from cost centers into profit centers by leveraging content and strategic audience engagement.

3. “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” by John Hall 

Learn the art of staying “top of mind” with your audience through effective content marketing. Hall offers strategies for building trust and establishing thought leadership in your industry.

4. “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley

A must-listen for anyone involved in content creation, Handley’s guide emphasizes the power of strong writing in marketing and provides practical tips for crafting compelling content.

5. “Perennial Seller: The Art of Making and Marketing Work that Lasts” by Ryan Holiday

Explore the elements that make work timeless. Holiday provides insights into creating and marketing products or content that achieve long-term success and relevance.

All these audiobooks can be found on popular platforms like Audible, Google Play Books, and Apple Books. 

Cause audiobooks are not for the lazy, just for the busy!

How Can I Keep Learning About Marketing Strategies?

Easy, Pathmonk. We are known for offering tools and insights designed to improve website conversions and enhance user experiences. From Pathmonk we want to make the marketer’s job easier and that’s why we develop content that can help you in your day-to-day. Also in all kinds of formats, so you have no excuse. 

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  • Tools and Calculators: What about access to free tools or calculators that help you analyze your website’s performance, such as conversion rate calculators, website speed testers, or SEO analysis tools? These can be instrumental in identifying areas for improvement.

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  • Webinars and Video Tutorials: To offer in-depth training and insights, we create video tutorials covering a wide range of topics, from user experience design to conversion rate optimization techniques.
  • Case Studies and LinkedIn Experts: Taking a peek at our customer success site that showcases how businesses have successfully implemented our solutions or strategies to improve their online performance – can be extremely enlightening-. And of course, following some experts will also help. These real-world examples can offer inspiration and practical insights.
  • Newsletters: Signing up for newsletters could provide you with regular updates on new resources, tools, and insights. See how easy it is to keep your marketing strategies fresh and effective?


And that’s enough for today, now you know which way to go. All that’s missing is a visit to your library or bookstore to continue on the right track. By the way, if you have a book that you think should be part of this list, leave it in the comments! 

Remember, the journey of learning is continuous, and the resources highlighted here serve as a compass, guiding you toward achieving your marketing goals and driving success in your endeavors.

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