Reaching potential offline leads efficiently I Interview with Michael McCarthy from Ink
SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast Spotify Google Podcasts Introduction Michael McCarthy is the founder and CEO of Inkit which is a software that helps to create and automate sending direct mail to win leads offline. Inkit’s SaaS solution enables companies to communicate with their customers using printed, personalized mail. Their integrations with CRMs enable companies to send direct mail faster, more affordably, and more accurately than ever. Michael has a background of working with investment banking. In today’s episode, we heard a lot of interesting about combining offline marketing with online marketing & lead generation and