November 15, 2022 | Buying Journey Optimization | Pathmonk

November 15, 2022

Shifting From Conversion-Based Marketing to Value-Based Marketing Interview with Lorena Martínez Cure from Parabol

Shifting From Conversion-Based Marketing to Value-Based Marketing | Interview with Lorena Martínez Cure from Parabol

Lindsay Dowling November 15, 2022

By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases brand awareness.

Shifting From Conversion-Based Marketing to Value-Based Marketing Interview with Lorena Martínez Cure from Parabol

Shifting From Conversion-Based Marketing to Value-Based Marketing | Interview with Lorena Martínez Cure from Parabol

Lindsay Dowling November 15, 2022

By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases brand awareness.

Suscribe to our newsletter

Keep up to date with the most informative marketing content & all of our learning material

Keep learning

Take advantage of the resources available on our learning platforms

Pathmonk academy

Your gateway to
AI applied to Marketing

Pathmonk TV

Straight to the chase content
to expand your knowledge

Pathmonk Podcast

20 min episodes with data-backed
success & failure stories