How CUREosity grew direct sales requests +95% by educating a new category

CUREosity is a multiple international award-winning Med-Tec company transforming rehabilitation therapy by developing innovative VR-based therapy applications and games. Introducing VR therapy to traditional therapy consumers, however, posed a significant challenge: how do you convince prospects they are better off for having embraced a new technology?

CUREosity faced a huge challenge in transitioning traditional therapy users, accustomed to manual therapy and exercises, to VR therapy. That conversion meant overcoming skepticism and educating prospects about the efficacy and benefits of the new approach.

• Skepticism about a new method. Many traditional therapy consumers were reluctant to adopt VR therapy
• A longer buying journey. That reluctance translated directly into more time to convert, with fewer results
• Education that had to be experienced. Prospects needed to see that VR therapy was more engaging and effective than traditional methods

This type of education needs to be rooted in an experience, delivered at the right moment on the website, rather than left to the visitor to piece together alone.

CUREosity partnered with Pathmonk to optimize their customer journey and win more clients. Pathmonk identified visitors' key decision moments, predicted their next most likely action, and delivered tailored interactions based on their knowledge and awareness of CUREosity. These experiences guided prospects through the buying journey while building their understanding of the service.

What CUREosity valued in Pathmonk's approach:

• Personalized interactions based on visitors' knowledge of CUREosity, improving the experience throughout the website
• A guided buying journey, ensuring the right information reached prospects at the right moment so they could decide with confidence
• Seamless integration, complementing CUREosity's existing marketing funnel without additional effort

Implementing Pathmonk's technology led to a 95% increase in direct sales requests, alongside a clear rise in consultation bookings as visitors better understood the services on offer.

• +95% direct sales requests, driven by education and timely guidance at key decision moments
• More consultation bookings, a sign that visitors had a clearer understanding of the services being offered
• A better customer experience, with Pathmonk's AI making the journey more intuitive, informative, and engaging
• Stronger ROI, as higher direct sales requests and conversion rates improved overall business performance

• Education is key. Attracting traffic is hard enough, but building understanding in a new category is critical to creating demand for a service prospects did not know they needed
• Personalization drives engagement. Tailoring interactions to each visitor's knowledge of CUREosity guided prospects through the journey and empowered informed decisions
• CRO delivers immediate results. Optimizing the existing audience's journey produced prompt, high-quality outcomes, rather than only pushing more visitors to the top of the funnel