Elevating Conversion Rate and User Experience through Website Optimization | Interview with Erin Seo from Knovva Academy

Introduction

Owning your academic success grants you power and privilege. And Knovva Academy helps students do just that. Erin Seo, Head of Marketing and Business Development gives us insight into their education consulting service that empowers students and educators globally. They blend traditional curriculum with experiential learning and online courses to prepare students for success in the 21st century. They work with government organizations, schools, and students worldwide. Knovva Academy has two sectors: assisting schools and organizations with education policy and curriculum design, and providing comprehensive education consulting for K-12 students, including college planning and GPA management. Erin discusses their client acquisition channels, including events, webinars, paid campaigns, and organic search. Their website plays a pivotal role in their mission by serving as a comprehensive platform for students and educators globally. Through a recent restructuring effort, the website has been optimized for user experience, resulting in increased traffic, improved organic search visibility, and reduced bounce rates. This digital hub engages and enables prospective students and partners to explore various pages, fostering a deeper connection. Efforts are now focused on enhancing conversion rate optimization to transform website traffic into meaningful actions.