Introduction
If you take your customer service seriously, and we certainly hope you all do, you’ll be excited to learn about babelforce. babelforce’s no-code platform built for contact centers makes it simple to create and evolve any customer service process. Head of Marketing, content creator, and copywriter, Jack Barton joins us to dive deeper into this intuitive product and how they serve its customers best. With a novel solution education sets the foundation of any content strategy and babelforce is no different. Jack gives us insight into their content-led approach and the importance of educating prospects before they reach sales. Through videos, ungated downloadable content, and blogs, the team has created a seamless, effective, and growth-focused content strategy. Jack takes it further by providing our listeners with tips and experiences from leading a team, creating repeatability, and executing A/B testing.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
