Touchpoints that Support a Longer Buying Journey | Interview with Lauren Arthur from Nucoro
Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur.
Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur.
Head of Customer Engagement, Nicky, offers us insight into the industry they have served for over 25 years and how they continue to improve customer engagement.
With product-led growth driving their marketing, Joe dives into the role the website plays and how he works to offer the right content at the right time.
Robert Burnell joins us to discuss the success of Precursive and how he has worked to grow the business through a thought-leadership growth strategy.
Looking towards product-led growth, Sahil acknowledges the importance of the website in supporting an independent buying journey and user-centric experience.
The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth.
Nick Supapol, dives into how Kambeo makes a difference, their three core personas, and the key growth marketing channels they leverage to spread the word.
Head of Growth, Thomas, offers some wise, and insightful wisdom into the role of growth marketing as he works to pull the strategic levers and fail logically.
The Director of Marketing, Alison, offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey.
Chaka and Andrea work to make the best user experience possible and have even leveraged Pathmonk’s micro-experiences to further optimize their buying journey.
Biami is automation made practical as an easy-to-use, secure, and scalable enterprise-ready framework to automate and build intelligent business processes.
Brian Yam joined us to dive into the new space they’re working in and his perspective on growth as he focuses on intentional retargeting and personalization.
CEO, Rana Gujral offers us more insight into their technology, who they serve, and how they improve their customer experience, retention, and satisfaction.
Jean Cameron, Head of Growth Marketing gives us an insight into the Salesforce AppExchange while diving into how they enhance their online user experience.
The VP of Marketing at Aireal, Harrison Montgomery, dives into his outbound strategy and the success and benefit of taking the time to build user relationships.
Marketing and Communications Manager, Eilbhe, has worked to increase organic growth and support their audience through an inbound-marketing-machine website.
Marketing Director, Miriam dives into this increasingly important space and gives us an insight into how they support and personalize their customer journeys.
Growth Marketing Manager, Cameron, helps us to understand the customer success space while diving into their efforts to enhance their own buying journey.
Chloe Haynes, Marketing Lead, dives into the industry and offers us insights into growth channels and inbound marketing strategies for their audience.
Head of Growth Marketing, Sasha, offers her in-depth experience in growing in the industry, their shift to product-led growth, and optimizing the user journey.
As Pandera helps their customers unlock the full value of data, Tommy Bilven, VP of Marketing, equally looks to leverage it to optimize their buying journey.
The VP of Brand at NextBite, Mickey Citarella joined us to dive into his role and his insights into brand perspective, development, and growth.
Piril Kavlak, joined us to discuss how they leverage and optimize paid acquisition for their target audience, providing us with tips to do this successfully.
Digital Marketing Manager, Alexia James, offers us an overview of Mystique Integrated, who they serve, and how they work to build brand trust and awareness.
CEO, Ajay Bam, dives into the growing industry and how they encourage their clients to leverage videos in order to influence the entire buying journey.
Head of Marketing and Communications joined us to offer great insight into how they have developed referral partnerships helping to build customer growth.
Product Marketing Manager, David Gonzalez, gives us an overview of key personas they target, how they target them, and his insights into higher website conversions.
919 Marketing are a national content marketing agency that helps
emerging and mature brands build brand awareness and accelerate sales and market growth.
Head of Marketing, Alistair Buckle, dives into who they serve, how they target personas, and think critically about their messaging to highlight value and need.
Dan Schenker, Content and Strategy Lead, looks to continue to support the customer journey with the website by providing authenticity, and clear messaging.
Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur.
Head of Customer Engagement, Nicky, offers us insight into the industry they have served for over 25 years and how they continue to improve customer engagement.
With product-led growth driving their marketing, Joe dives into the role the website plays and how he works to offer the right content at the right time.
Robert Burnell joins us to discuss the success of Precursive and how he has worked to grow the business through a thought-leadership growth strategy.
Looking towards product-led growth, Sahil acknowledges the importance of the website in supporting an independent buying journey and user-centric experience.
The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth.
Nick Supapol, dives into how Kambeo makes a difference, their three core personas, and the key growth marketing channels they leverage to spread the word.
Head of Growth, Thomas, offers some wise, and insightful wisdom into the role of growth marketing as he works to pull the strategic levers and fail logically.
The Director of Marketing, Alison, offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey.
Chaka and Andrea work to make the best user experience possible and have even leveraged Pathmonk’s micro-experiences to further optimize their buying journey.
Biami is automation made practical as an easy-to-use, secure, and scalable enterprise-ready framework to automate and build intelligent business processes.
Brian Yam joined us to dive into the new space they’re working in and his perspective on growth as he focuses on intentional retargeting and personalization.
CEO, Rana Gujral offers us more insight into their technology, who they serve, and how they improve their customer experience, retention, and satisfaction.
Jean Cameron, Head of Growth Marketing gives us an insight into the Salesforce AppExchange while diving into how they enhance their online user experience.
The VP of Marketing at Aireal, Harrison Montgomery, dives into his outbound strategy and the success and benefit of taking the time to build user relationships.
Marketing and Communications Manager, Eilbhe, has worked to increase organic growth and support their audience through an inbound-marketing-machine website.
Marketing Director, Miriam dives into this increasingly important space and gives us an insight into how they support and personalize their customer journeys.
Growth Marketing Manager, Cameron, helps us to understand the customer success space while diving into their efforts to enhance their own buying journey.
Chloe Haynes, Marketing Lead, dives into the industry and offers us insights into growth channels and inbound marketing strategies for their audience.
Head of Growth Marketing, Sasha, offers her in-depth experience in growing in the industry, their shift to product-led growth, and optimizing the user journey.
As Pandera helps their customers unlock the full value of data, Tommy Bilven, VP of Marketing, equally looks to leverage it to optimize their buying journey.
The VP of Brand at NextBite, Mickey Citarella joined us to dive into his role and his insights into brand perspective, development, and growth.
Piril Kavlak, joined us to discuss how they leverage and optimize paid acquisition for their target audience, providing us with tips to do this successfully.
Digital Marketing Manager, Alexia James, offers us an overview of Mystique Integrated, who they serve, and how they work to build brand trust and awareness.
CEO, Ajay Bam, dives into the growing industry and how they encourage their clients to leverage videos in order to influence the entire buying journey.
Head of Marketing and Communications joined us to offer great insight into how they have developed referral partnerships helping to build customer growth.
Product Marketing Manager, David Gonzalez, gives us an overview of key personas they target, how they target them, and his insights into higher website conversions.
919 Marketing are a national content marketing agency that helps
emerging and mature brands build brand awareness and accelerate sales and market growth.
Head of Marketing, Alistair Buckle, dives into who they serve, how they target personas, and think critically about their messaging to highlight value and need.
Dan Schenker, Content and Strategy Lead, looks to continue to support the customer journey with the website by providing authenticity, and clear messaging.
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