SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we talked with Rory Crawford, who is the co-founder and CEO of BevSpot which is an all-in-one program management software for the alcohol distribution and food industry. Thanks to Rory’s software, businesses can manage inventory, place orders, and uncover sales performance insights to strengthen the health of their business and run their business more efficiently. In one of the largest industries in the world, restaurants mostly run their business on excel sheets and clip boards, it may difficult to grab attention to your software. Rory’s

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode we spoke to Kurt Daniel who is the CEO of Ubersmith, which is a subscription management software for the cloud and beyond. Besides running a successful company, Kurt is a frequent blogger, speaker and tweeter on topics like subscription management and clouds. Ubersmith’s suite of usage-based billing, quoting, order management, infrastructure management and help desk ticketing solutions is integrated, open and scalable. Over one hundred companies rely on Ubersmith to better serve their customers, better run their businesses, shorten time-to-market and boost overall efficiency.

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we spoke with Garrett Mehrguth who is the co-founder and Chief Executive Officer of Directive, a leading enterprise search marketing agency headquartered in Irvine, California. Since its establishment in 2014, Garrett has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. In 2019, Directive ranked in

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Who in your team is actually responsible for more conversions from your website? Is it really crystal clear who is owning the task of identifying where your website is leaking revenue? Alan shares his experience on who should be hold accountable. Tune in… Alan, from Host Digital, shows that an optimal user experience should be data-driven. He integrates data with design, leveraging quantitative and qualitative insights to inform a website story. He uses a LOT of tools, such as Google Analytics and user testing, to collect a LOT

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Raphael is the founder of SplitBase, a conversion optimization agency, who helps high-growth ecommerce companies such as Kiehl’s, L’Oreal, and BestSelf create and execute on conversion optimization and A/B testing programs. By doing this, they’re able to increase profits, revenue, and sales. Conversion optimization for high-end e-commerce companies, specifically in the lifestyle, skin-care and fashion industries is a unique discipline. Through landing page optimization, funnel optimization, voice of customer and persona research, and by creating improved user experience brands increase their marketing ROI and become customer-centric. Raphael

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Mark loves celebrating client growth using digital marketing for inbound teams. He is the proud Managaing Director of Tillison Consulting, a leading digital marketing agency growing clients’ businesses one click at a time. Since 2007, he has worked hard to create an environment which celebrates client success, the evolution of knowledge and an honest approach to digital marketing. https://youtu.be/DuroFUAT0VU

Business Development Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Marketing and business development is what Dean has done for his entire career. He started within marketing agencies and brands, to market his own products, and thus has seen every side there is to marketing. When it comes to creating your marketing strategy he is an honest realist who wants to get results. He comes with vast knowledge of both technical marketing and traditional marketing, as well as experience of commercial business success. He love to figure out how to take growth to the next level.

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Too little traffic for A/B testing? So what to do now while everyone is telling you to do A/B tests. Danny from RichmanSEO has an interesting take on it. We spoke with Danny Richman from RichmanSEO about how Conversion Rate Optimization and SEO can be executed. Danny has been 20 years on a mission to make SEO and CRO (Conversion Rate Optimization) accessible for types of businesses. A very interesting spin on the conversation happened when we spoke about how to use Emotional Goal Optimisation (EGO) to Increase Rankings, Clicks &

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Every website has hidden money in it: sales or leads that go uncaptured because of mistakes in the messaging or the design. Flawed customer journeys that make it almost impossible to complete the sale or request a demo. Brian’s team at ConversionSciences as deep expertise in optimizing eCommerce and lead generation websites across a wide range of industries. After eleven years of optimizing websites Brian’s team has uncovered THE formula for generating more qualified leads and sales. They bring a scientific approach to the table to uncover the best

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction We met with Ivan Imhoff Global VP of Digital at Kaspersky. With over 20 years in online distribution and marketing experience, his passions lie in the digital realm. Ivan has experienced blue chip and start ups, managing online distribution, digital acquisition strategy, optimising online marketing campaigns with a focus on ROI and customer acquisition. His mission is to bring deep knowledge and understanding of what drives website conversions, how thought and behavior can be influenced and changed. He has grown tired of “Tips and Tricks” or “I have an

SEO & Web Performance On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Darren’s team at Making Business Matter (MBM) delivers Soft Skills Training to the UK Grocery Industry while being The Home of Sticky Learning. Darren has a career or 2 halves. The first 13 years he was at Buying at Sainsbury’s, a UK supermarket. His last job there was buying £1bn of fruit with his team. For the last 17 years he has run MBM, a soft skills training provider working with suppliers to UK supermarkets. We help them to improve their soft skills through our

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Yousouf Neetoo is the Managing Director of trading as Acudemy Training, an independent Training organisation. He has drawn his experience from a background in corporate insurance broking meeting a range of businesses and individuals. He focusses on providing insightful, high quality, high value and innovative programmes that deliver measurable impact and results. As such, Acudemy approach fuses proven teaching practices with a consultative, result centric outlook that emphasises the practical application of knowledge to your strategic aims and needs. We talk with Yousouf about how his

Training & Consulting Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Concise Training was established in 2008. Mary Thomas originally created Concise Training to provide Microsoft Office Training to businesses. Mary quickly started to use Social Media to get the word out about her training courses and was soon asked to provide Social Media help, advice and training.  Mary has been in the IT industry for over 20 years, in both technical and project management roles. Today, she speaks with us about how she is growing her business online by implementing repeatable processes and systems. Tune

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Joe Schaefer from the Digital Marketing Group is teaching Entrepreneurs to build up their successful Marketing Agencies, but he has a candid secret that made him comfortable to speak in front of everybody. The Digital Marketing Training Group has over 100 years of combined digital marketing experience. We are unique in that we are a doorway for people to start and operate their own independent digital marketing businesses without having to have tech or marketing experience. Joe Schaefer, is the Director of Marketing, and he brings