B2B Talent & Hiring
Lead Conversions
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1
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Website Conversions
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12twenty is a data-powered early-career talent platform. Their two platforms, Career OS and Recruiter OS, empower students and alumni to advance their careers while helping universities better serve their scholars, and making it easy for employers to connect with the best-qualified and most-diverse talent on the market.
12twenty wanted to showcase the potential of their solution by increasing demo requests. However, despite getting website traffic, they weren’t driving enough conversions. With a tight budget and a small team, they wanted to find a way to drive efficient marketing strategies while recognizing the importance of offering an enhanced user experience to their prospects.
In such a scenario, the team recognized the importance of implementing marketing strategies that were efficient, cost-effective, and offered an enhanced user experience to their prospects. And that’s when we stepped in to help.
Pathmonk’s technology identifies critical moments that shape the visitor’s decision on whether to stay, sign up, or leave the website. By delivering website interactions that matched the stage of the buying journey, Pathmonk triggered more conversions, providing a more personalized experience for 12twenty’s prospects. This helped them stand out in a crowded market, drive more inbound leads via scheduling a demo, and increase conversions.
✅ 12twenty saw a remarkable 156% increase in the number of demo requests after implementing Pathmonk’s hyper-personalization through micro-experiences.
✅ Pathmonk’s intelligence allowed 12twenty to effectively tap into their existing website traffic. By identifying key decision-making moments, prospects were provided with timely opportunities to schedule a demo, leading to a noticeable increase in conversions.
✅ Despite operating on a tight budget and a small team, 12twenty was able to achieve significant results with Pathmonk. The solution was not only cost-effective but also highly efficient in driving conversions.
✅ By offering relevant and timely content to prospects, 12twenty was able to provide an enhanced user experience. This not only helped them stand out in a competitive market but also ensured that prospects received the information right when they needed it.
✅ Pathmonk’s commitment to privacy compliance was a significant advantage for 12twenty. The solution ensured a secure and frictionless experience for website visitors, which helped build trust with prospects, further enhancing the company’s reputation.
Implement Pathmonk now and boost your conversions. Our plans are scalable, based on your monthly pageviews
More Sales From Your Website With AI
Personalized interactions based on your users' behaviour to get +50% more conversions.