12twenty Increases Demo Requests by 156% with Pathmonk’s Hyper-Personalized Micro-Experiences

B2B Talent & Hiring
Lead Conversions

+ 1 %
Website Conversions

12twenty is a data-powered early-career talent platform. Their two platforms, Career OS and Recruiter OS, empower students and alumni to advance their careers while helping universities better serve their scholars, and making it easy for employers to connect with the best-qualified and most-diverse talent on the market.

The Challenge: Driving Growth On A Limited Budget

12twenty wanted to showcase the potential of their solution by increasing demo requests. However, despite getting website traffic, they weren’t driving enough conversions. With a tight budget and a small team, they wanted to find a way to drive efficient marketing strategies while recognizing the importance of offering an enhanced user experience to their prospects.

In such a scenario, the team recognized the importance of implementing marketing strategies that were efficient, cost-effective, and offered an enhanced user experience to their prospects. And that’s when we stepped in to help.

The Solution: Squeezing Results From The Existing Traffic

Pathmonk’s technology identifies critical moments that shape the visitor’s decision on whether to stay, sign up, or leave the website. By delivering website interactions that matched the stage of the buying journey, Pathmonk triggered more conversions, providing a more personalized experience for 12twenty’s prospects. This helped them stand out in a crowded market, drive more inbound leads via scheduling a demo, and increase conversions.

  • Pathmonk’s solution empowered 12twenty with much-needed marketing efficiency. It addressed the critical balance between timing and budget constraints.
  • Identifying key decision moments plays a significant role in converting website traffic into valuable actions. 
  • Our technology was seamlessly integrated with 12twenty existing sales and marketing tools. This integration required minimal effort on their part, enabling them to focus on their core objectives.
  • By prioritizing the delivery of personalized content to the right prospects at the right time, 12twenty maximized the impact of its marketing endeavors while optimizing resource allocation with the support of Pathmonk.

The Results: 156% uplift in demo requests

✅ 12twenty saw a remarkable 156% increase in the number of demo requests after implementing Pathmonk’s hyper-personalization through micro-experiences. 

✅ Pathmonk’s intelligence allowed 12twenty to effectively tap into their existing website traffic. By identifying key decision-making moments, prospects were provided with timely opportunities to schedule a demo, leading to a noticeable increase in conversions.

✅ Despite operating on a tight budget and a small team, 12twenty was able to achieve significant results with Pathmonk. The solution was not only cost-effective but also highly efficient in driving conversions.

✅ By offering relevant and timely content to prospects, 12twenty was able to provide an enhanced user experience. This not only helped them stand out in a competitive market but also ensured that prospects received the information right when they needed it.

✅ Pathmonk’s commitment to privacy compliance was a significant advantage for 12twenty. The solution ensured a secure and frictionless experience for website visitors, which helped build trust with prospects, further enhancing the company’s reputation.

Key Takeaways

  • Personalized marketing goes a long way: By focusing on the right prospects at the right time with personalized content, 12twenty was able to maximize the impact of its marketing efforts while minimizing the resources required to achieve its goals with Pathmonk.
  • You need to care about your audience: Providing a quality online experience to prospects at every stage of the buying journey helps make a lasting impression and ultimately supports them in their decision-making process.
  • Efficient and affordable marketing tools do exist: Pathmonk’s solution matched 12twenty’s budget and goals while delivering personalized content to their audience in key-decision moments, helping them optimize their marketing efforts, increase conversions, and drive more business.

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