Introduction
Online buyers have access to so much information with questions to be answered and trust to be earned. They can be quickly overwhelmed with choices. So allowing visitors to have an interactive experience with the product can satisfy their needs and offer reassurance during their buying process. A demo on demand is one key strategy for the Head of Marketing, Lucy Brook, at Applicaa. Applicaa is transforming school applications with its powerful cloud-based CRM; reducing workload and eliminating pressures that come with onboarding and admissions. Lucy dives deeper into the pain points they serve and how communicating this through the website messaging is critical to generating inbound leads. Through demos and webinars, Applicaa quickly addresses the problems and pain points this industry faces in interactive and personable ways to successfully generate inbound leads.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
