B2C Education Qualified Leads + 1 % Website Conversions CBMA (Christine Blundell Makeup Academy) was founded in 2007 by Academy Award-winning hair and makeup designer Christine Blundell. As a leader in professional makeup education, CBMA has dedicated itself to enhancing the expertise of budding artists across the entertainment industry. The Challenge: Poor Lead Generation Despite having a solid reputation and a high traffic volume to their website, CBMA faced challenges in effectively converting this traffic into qualified leads.  The existing tools, like the Facebook chat plugin, were passive and underperforming, failing to engage visitors effectively.  This was particularly crucial as