The focus is on zero-party data and first-party data. What’s the difference? And is this data shift really the solution to the cookieless future?
Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.
The focus is on zero-party data and first-party data. What’s the difference? And is this data shift really the solution to the cookieless future?
Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.
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