3 Key Growth Marketing Channels: From Top to Bottom of The Funnel | Interview with Dallas Price from Co.Labs

3 Key Growth Marketing Channels From Top to Bottom of The Funnel Interview with Dallas Price from Co.Labs


Growing and building a start-up is no easy feat, trust us, we know. But it’s people like Co.Labs who make it easier to navigate. Co.Labs is an independent non-profit that helps Saskatchewan Tech Startups navigate the path from idea to $1M in annual revenue. The Program and Marketing Lead, Dallas Price dives into their own growth marketing efforts and how they work to reach their audience. With a focus on community and events, the team at Co.Labs can connect with and convert prospects. The team has generated a converting buying journey with their simple and easy-to-navigate website. But as every marketer does, Dallas is eager to increase conversions with more quality content.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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