We’re reaching a point where it’s getting harder to tell between a bot and a human. So Lunio makes the internet a safer and more reliable place for everyone trying to grow their business by automatically getting rid of fake clicks, traffic, and leads on all ad platforms. Leonardo Pizarro, Head of Demand Generation dives into their SaaS platform that eliminates all fake touch points from your marketing funnel with the ultimate goal to drive marketing efficiency to ultimately reduce the typical 15% to 25% of a budget being wasted on fake traffic. Leo dives into their demand generation and growth efforts in a hyper-competitive environment. Leo is focusing on 3 key pillars; valuable content, free tools, and word of mouth. Listen in as Leo dives into the cookieless future, ungated content, and driving marketing efficiency.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.