The Significance of Speaking Your Audience’s Language | Interview with Irit Gillath from Pillir

Introduction

You’ve got a great home. You’ve spent time and money finding a house with the perfect foundations and potential. But it’s not quite your dream home yet. Do you spend more time and money hunting for that ‘perfect’ home that might not exist? OR do you take what you have and make it the perfect home? It’s the latter for me. Now let’s put this in the context of your business. You have the product, you have a team but you could do with some modernization.

With Pillir’s low-code development platform, you can modernize your business applications, accelerate your innovation, and do it all while cleaning up your digital core and simplifying future migrations. It’s a fraction of the cost and time. Passionately taking the time to discuss Pillir’s benefits and their solution is VP of marketing, Irit Gillath. Irit breaks down this complex industry and discusses the significance of speaking your audience’s language when it comes to marketing in it.

The team knows exactly who their target audience is and now Irit is hyper-focused on highly focused market reach. One of the most valuable elements for Irit when it comes to growing the business is developing an understanding of your audience. This helps Pillir to speak their audience’s language and ultimately reduce the time-to-value and build trust with their audience.