How to Unlock Growth in Highly Specialized B2B Niches | Interview with Peter Klukowski from EMHware

How to Unlock Growth in Highly Specialized B2B Niches Interview with Peter Klukowski from EMHware

Introduction

Mental health is growing in acknowledgment and support. It’s a complex system that is still being understood today but as it impacts our daily lives and the way we act, think, and feel we have to do what we can to support it. Helping those that help others is EMHware, as cloud-based software that provides a SaaS agency management and client information platform for addictions, mental health, and social service agencies. We welcomed, Marketing Lead & Business Development, Peter Klukowski who dives into his strategies to unlock growth and his goal to create a thought leadership resource for those growing in the industry and potential customers. Within a niche and specialized industry, it’s important for Peter to acknowledge their buying journey and tailor messaging that is from the client and pain-point perspective.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey