Helping the law firms to leverage data and streamline an online process is GrowPath, case management software that creates a more organized experience, data analytics, and a faster process to close cases and satisfy clients. In this industry, we were eager to learn how the Marketing Director, Connie Wong works to drive growth in the industry and reach an audience who is transitioning to the digital world with the shift during the pandemic. Resources and education are what satisfy their users most so Connie and the team leverage their resources to drive traffic towards a demo request.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
