We’ve heard it before; developers are hard to market to. They don’t buy into traditional marketing strategies and love to get straight to the point; to really experience a solution or service. The Head of Digital Marketing at AG Grid, Alan Richardson, has a software background and he understands what successfully marketing to developers means. AG Grid is a JavaScript data grid designed for enterprise applications. Perhaps out of my area of expertise Alan helps us to understand their solution and the industry they serve. Listen in as he offers tips on successfully marketing to developers.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
