Driving Growth & Positioning as a New Product Category | Interview with Jennifer Harris-Kroll from Anthill

Driving Growth & Positioning as a New Product Category Interview with Jennifer Harris-Kroll from Anthill

Introduction

During the pandemic, we quickly adjusted and adapted to the work-from-home lifestyle. Setting up home offices, finding ways to connect virtually, and continuing to drive success and growth. But not everyone works from an office, behind a desk. About 80 percent of workers globally are deskless, so Anthill with its award-winning and first-of-its-kind solution helps businesses understand employees by communicating, engaging, assessing, reskilling, and mapping opportunities. Being innovative and creating a new product category requires education and intuitive growth strategies. The director of growth, Jennifer Harris-Kroll, dives into driving growth at Anthill and what it takes to support and reach prospects as a new category.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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