Powerful Growth Through Word-of-Mouth and Testimonials | Interview with Van Riviere from Tablet Command

Powerful Growth Through Word-of-Mouth and Testimonials Interview with Van Riviere from Tablet Command

Introduction

Your existing customers are incredible advocates for your business. The more you impress and serve the clients you have, the more they will be sure to spread the word; a source of powerful growth. Leveraging the power of word-of-mouth, testimonials, and organic search is the team at Tablet Command. Tablet Command is a tablet-based incident command software for iPad. Emergency responders still rely on outdated technologies, so Tablet Command provides more data, more power, and more safety to these critical workers. The CEO, Van Riviere, dives into the inception of Tablet Command and their efforts to drive powerful growth strategies in a small and niche community.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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