Educating, Generating Demand & Capturing Leads With Powerful Content | Interview with Tyson Wigfall from Breakthrough

Introduction

When you think of healthcare it’s easy to think of surgery, medication, and procedures, but we forget about conservative care, aftercare, preventative care, or even natural care. Breakthrough partners with private practices to increase patient demand for natural, conservative care. The Head of Marketing, Tyson Wigfall helps us understand how Breakthrough helps Private Practice Physical Therapists and Chiropractors save time and get consistent results from their marketing through their 3 core products. In this typically less tech-savvy audience we were eager to learn how Tyson and the team think about growth and marketing in this industry. Content is critical in educating their audience, generating demand, and capturing leads. Through podcasts, webinars, and a mix of channels the team is successfully able to reach and build their own audience even with the cookieless future looming.