Introduction
Sometimes you just can’t avoid the paperwork. It’s the ugly side of all jobs. But what we can avoid is inefficiencies, repetitive manual work, and inaccuracies so we can work on what really matters. With innovative technologies like Artificial, insurers are empowered to drive growth and efficiency and reduce manual tasks. Artificial’s automated platform is making complex underwriting frictionless for the next generation of insurance companies. The Head of Marketing, Anna Burge discusses this typically traditional and paper-based market and who is championing the innovation within the industry. Anna gives us insight into powering up the buying journey of the next-generation insurer. From thought-leadership content to face-to-face networking to growing the personal brand of the founder, Artificial has built a credible and in-demand product and brand.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
