Extending Your Reach and Driving Innovation Through Crowdsourcing | Interview with Kal K. Sahota from HeroX

Extending Your Reach and Driving Innovation Through Crowdsourcing Interview with Kal Sahota from Hero

Introduction

We all have an amazing opportunity to learn from each other. To push ourselves to do more and continue to grow. And it should be something more companies embrace. Crowdsourcing is a, not yet, fully untapped opportunity to access new ideas and solutions, drive deeper consumer involvement, co-create products, and services, reduce costs, and improve product quality. HeroX is a crowdsourcing platform with a global network of over 2 million problem solvers to help organizations solve any challenge in any field by using the power of their crowd combined with a turn-key, easy-to-use platform. President and Chief Executive Officer at HeroX, Kal K. Sahota gives us a deeper insight into the solution they provide, who they serve best, and most importantly how they’re thinking about their own growth and outreach.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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