Introduction
Marketing is really about communication and creating a better experience for people, says our guest today. Andy Karuza is the Marketing Lead at NachoNacho, a B2B SaaS marketplace powered by fintech. Andy discusses how the platform aims to solve the problem of SaaS sprawl and helps businesses manage their subscriptions and tools in one place. Going beyond their target audience, acquisition channels, and the role of their website, Andy emphasizes the importance of prioritizing user experiences over other business metrics in the early stages of a startup, as it can lead to greater customer retention and long-term success. Andy provides us with three key insights when it comes to focusing on user experiences (UX). From understanding user needs and preferences to designing and testing user experience iteratively to focusing on simplicity and ease of use. Listen in to learn more about both NachNacho’s and Andy’s growth journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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