Building a Global Marketing and Go-To-Market Strategy | Interview with Patrick Weaver from Juice Analytics

Introduction

Data, although powerful and necessary, can be a bit boring and sometimes hard to truly leverage. Juice Analytics is changing that by creating data stories and reports to engage your most important audiences with beautiful, interactive web experiences. Patrick Weaver, Digital Marketing and PR Manager dives into the inception of Juice Analytics and their mission is to change the way data is presented and increase data fluency worldwide. They focus on key acquisition channels which are organic search, running ads (such as Google AdWords and social media ads), and referrals from other websites. They also mention the importance of public relations strategy, including getting press coverage and partnering with other organizations. Despite coming from a small town, Patrick enjoys the challenge of building a global marketing and go-to-market strategy. Patrick emphasizes the importance of educating visitors and showcasing the impact on customers’ bottom line. Overall, the website now serves as a tool for educating visitors and converting them into potential customers.