Shifting Your Marketing Strategy to Fuel Growth in the Digital Age | Interview with Abbey Charles from Gun.io

Introduction

Changing the way we both find work and hire is Gun.io’s mission. Gun.io helps companies scale their software engineering teams seamlessly by tapping a global network of elite freelance software developers. Content Lead, Abbey Charles, gives us insight into their key personas and marketing efforts. The majority of their clients are late-stage startups, but their client tell also impressively includes larger clients such as Tesla and Amazon. Until recently, Gun.io’s marketing efforts were mostly inbound, but after receiving funding, they’re shifting their marketing strategy to a more outbound effort to drive brand awareness and build more active outreach. Abby’s role is to create content and drive organic marketing efforts so the website is key to both Abby and as a main marketing platform. They’re eager to improve their website by making it an informational resource for freelancers and clients, demystifying the process of working with remote developers and positioning themselves as experts in the freelance remote work world.