Introduction
With our very own climate initiatives at Pathmonk we’re eager to learn more about other companies and technologies that are equally trying to help in our climate crisis. So we were excited to welcome, Marketing Director at measurable.energy, Diana Kamkina. Measurable.energy automatically identifies and eliminates wasted energy from buildings, reducing CO2 emissions and electricity bills by focusing on small power, which accounts for up to 40% of buildings’ energy use. Diana helps us understand how they reach their key audience, which includes large construction companies, event venues, and sustainability professionals. They’re focused on developing partnerships with key players in the industries they serve, as well as leveraging word-of-mouth referrals and search engine optimization (SEO) to increase their visibility and reach.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
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