Supporting Prospects by Effectively Communicating Value & Complex Information | Interview with Robert Maihofer from Sylver Consulting

Introduction

Are we creating sustainable solutions, products, services, and businesses? In our competitive landscape, where it’s survival of the fittest, future-proofing our organizations and processes can be our cause for long-term success. Sylver Consulting helps organizations future-proof their products and services by identifying obstacles to their success and conducting market research. Robert Maihofer, Senior Market Research Analyst gives us insight into their new collaboration with clients and their customers to discuss issues and challenges in the marketplace. To ultimately create a more accessible, insightful, and fun way of doing survey research. Robert dives into their own growth channels, discussing the importance of word of mouth for acquiring new business, but also emphasizes the value of their website in giving stakeholders confidence and encouraging potential interviewees and recruits. Robert also talks about his current project of improving and retaining colleagues at Sylver Consulting, as well as the challenge of supporting prospects by effectively communicating value and complex information to clients in a clear and concise manner.