The Importance of Providing Relevant Information for the Buying Journey Stages | Interview with Tyler Cottle from Eccovia

Introduction

Technology is helping us serve our communities, people, and health in ways never before possible. A part of that revolution is Eccovia, a software and services company that provides innovative case management and data analytics solutions to health and human services providers. Senior Marketing and Sales Operations Manager, Tyler Kuddle how their end-to-end solutions help address social problems such as homelessness and domestic assault. Tyler dives into some of the key channels through which customers can learn about Eccovia, including trade shows, social media, and their website, which all play a role in increasing visibility. The website is seen as a crucial tool, providing relevant information for the different buying journey stages. Tyler gives us insight into their new product launch, Client Insight, and where they find quality marketing information. In this highly regulated industry, government organizations are a great source of information combined with gathering inspiration from other companies and newsletters.