Driving Growth by Maximizing Demand Generation and Capture | Interview with John Hills from Crowdcube

Introduction

Businesses can find success when they have others to back them and support them; to show some belief in what they’re trying to achieve. Crowdcube is Europe’s leading equity crowdfunding platform. Crowdcube helps entrepreneurs connect with potential investors to raise funds and allows all types of investors to invest in Europe’s hottest businesses. John Hills, Head of Marketing dives into how the company has experienced significant growth due to the company’s marketplace model, where companies looking to raise funds and investors looking to invest in those companies are the supply and demand sides of the marketplace, respectively. Their marketing efforts are focused on educating companies on the benefits of equity crowdfunding, and they use these companies to acquire more investors. PR and LinkedIn are key channels they use for demand generation and demand capture. Serving various countries, John’s strategy has to adapt depending on where they are targeting. While nurturing and engaging investors to keep them activated and happy.