Introduction
How can we use technology to enhance our schooling systems in a way that improves the culture in school? LiveSchool is an ed-tech company that provides behavior management software for K-12 schools. Jordan Pruitt, Brand Marketing Manager discusses the goal of LiveSchool’s software, which is to improve the culture in school communities by recognizing and rewarding good behavior. He explains that the platform benefits school leaders, teachers, students, and parents in various ways. Word-of-mouth, SEO, email outreach, and social channels are key channels in the journey of reaching their audience. When it comes to brand success and marketing, Jordan emphasizes the importance of identifying customer pain points and providing value, positioning LiveSchool as a leader in the space through their blog and resources. As a marketer new to the field, Jordan mentions LinkedIn, podcasts like Marketing Millennials, and valuable email newsletters as educational resources that have helped him navigate the marketing space.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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