Maximizing Growth Through Customer Engagement and Conversion Goals | Interview with Kenzie Wilson from Tangiblee

Maximizing Growth Through Customer Engagement and Conversion Goals Interview with Kenzie Wilson from Tangiblee

Introduction

A customer experience that engages, informs, and connects? A way to revolutionize online buying? Tangiblee is an enterprise-ready immersive shopping and AR e-commerce platform solution. Marketing Project Manager, Kenzie Wilson, joins us to provide more insight; Tangiblee works with some of the world’s largest brands to provide highly interactive online experiences, including virtual try-on, lifestyle content, and contextual shopping. The team acquires new clients through organic search, social media, and client referrals. Their website plays a significant role; providing information about their services, enhancing customer engagement, and catering to different stages of the buying journey. Their main website conversion goal is to get visitors to schedule a free demo. As a marketing project manager at Tangiblee, Kenzie handles event planning for trade shows, manages content creation, and maintains their social media channels. Their marketing efforts are cross-functional, and the work is constantly evolving and exciting as a startup.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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