Introduction
We don’t ask for much, except a little bit of control. To have full insight, overview, and management. WE.VESTR, a shareholder management platform, helps founders do just that. Ben Reisler, Head of Marketing, discusses how their shareholder management platform helps startups by saving them time and streamlining reporting processes. They offer a single place for companies to manage their cap table, financial data, KPIs, fundraising scenarios, and more. While they work with various industries, they often cater to tech companies and have expanded their presence in the Netherlands, UK, Germany, and the Nordics. Ben shares their growth strategies, which include fundamental tactics like SEO, Google Ads, and lead nurturing initiatives, as well as community marketing through events, webinars, and free educational content. He emphasizes the importance of the website as a conversion point and discusses the role of community management in gathering feedback for sales and product teams. Ben reminds us of the power and importance of storytelling in building a compelling brand and community.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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