Attracting, Educating, and Converting Clients with a User-Friendly Website Design | Interview with Mariana López Arreola from Boletia

Introduction

What does every major event do? Sell tickets. Boletia, a ticketing platform based in Mexico and Latin America, helps event organizers sell tickets online for concerts and entertainment events and aims to make the ticketing process simple and user-friendly. The Director of Marketing, Mariana López Arreola, dives into their soon-to-be-released feature called “smart events,” which provides event organizers with analytics, insights, and special reports to better understand their marketing efforts and event performance. The platform’s growth is driven by a transition to inbound and product-led sales strategies, using tactics like content creation, SEO, automated emails, and Lead Magnets. Mariana emphasizes the importance of their website, serving as the digital face of the company, where they build trust and credibility with potential clients. It acts as an informational hub, educating visitors about Boletia’s ticketing services and benefits, while also generating leads through forms and calls to action. The user-friendly website design and navigation enhance the overall experience, instilling trust and credibility in the platform. Additionally, it showcases success stories and testimonials, acts as a support channel, and is optimized for search engines, driving organic traffic. They attract, educate, and convert clients while solidifying Boletia’s position as a trusted ticketing solution in the Mexican and Latin American markets.